Synopsis
The ultimate goal of an organization is to satisfy the needs and wants of its customers profitably. The Marketing Department offers a variety of courses designed to develop and sharpen students’ skills in the analysis, planning and control of marketing problems. Successful marketing requires the ability to know how and when to apply research, how to analyze markets and behavior, and how to develop products and services that satisfy or even anticipate customers’ needs.
Objectives
Upon successful completion of the Bachelor's Degree in Marketing, it is anticipated that the student will:
- Have gained managerial background that endows them with a better understanding of the operations and problems associated with getting the wide range of products and services required by modern society from the producer to the user.
- Have acquired the skills to successfully confront problems in a variety of areas and to make sound marketing decisions on the basis of careful analysis.
- Have the ability to function in a dynamic business world.
- Be in a position to understand the market and create value for customers, and also to understand traditional and modern marketing concepts and terminology.
- Have sufficient knowledge of the theory and techniques of marketing, professional analytical processes, awareness of the importance of lifelong learning and adequate communication skills.
