Basic Business Communication: Skills for Empowering the Internet Generation / Raymond Vincent Lesikar ; Marie Elizabeth Flatley (2004)

Book Details
Subject Management & Business
Publication Date February 2004
Nr of Pages 606
Format (size) Hardcover
Publisher Irwin/McGraw-Hill
Language e

Plot
Lesikar and Flatley's, Basic Business Communication (BBC): Skills for Empowering the Internet Generation, has long been known as a solid introductory business communication book that gets to the writing skills sooner than most other texts and gives students true 'how-to' skills in all areas of business communication. It has solid examples, and is both consumer-and service-oriented. Its strength has also been its use of margin notes, cartoons and photos that relate to the concepts and use of cases. Recent editions have established BBC as truly cutting edge; it was the first text in the market with PowerPoint as part of its package, the first to have an online chapter, and with the 9th Edition is now the first to offer writing tips and templates for PDAs (personal digital assistants).).

More Details
Index 1607
Read It Yes
LoC Classification HF5721.L37 2005
Dewey 651.7/4
ISBN 0071111522
Edition 10th ed.
Cover Price $79.99
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