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Business Research Methods (with Web Surveyor Certificate and InfoTrac)
/ William G. Zikmund ; William Zikmund ; William G Zikmund
(2002)
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| Book Details |
| Subject |
Management & Business |
| Publication Date |
4/23/2002 |
| Nr of Pages |
768 |
| Format (size) |
Hardcover (26.5cm x 20.7cm) |
| Publisher |
South-Western College Pub |
| Language |
e |
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| Plot |
| This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
| More Details |
| Index |
1618 |
| Read It |
Yes |
| LoC Classification |
HD30.4.Z54 2003 |
| Dewey |
658.4/03/072 |
| ISBN |
0030350840 |
| Edition |
7th ed. |
| Cover Price |
$147.95 |
| Links |
Amazon US
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| Links |
Amazon UK
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| Links |
Amazon France
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