Innovation Management And New Product Development / Paul Trott (2005) Book Details Subject Management & Business Publication Date 9/15/2005 Nr of Pages 536 Format (size) Paperback Publisher Financial Times/Prentice Hall Language e Plot INNOVATION AND NEW PRODUCT DEVELOPMENT, 2 ND EDITION Innovation management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of Paul Trott s Innovation Management and New Product Development , brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasising the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organisation drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development. Features new to this edition: five new chapters: The context of innovation and the role of the state; Strategiv alliances and networks; Innovation and operations management; Market research and its influence on new product development; Managing intellectual property new case studies at the end of each chapter as well as increased coverage of: electronic commerce intellectual property brand management and market research the role of operations management and innovation management entrepreneurship and the rapidly developing economy in Turkey Innovation Management and New Product Development is suitable for undergraduates studying innovation management/new product development. It should also be of interest to undergraduates studying technology management as well as masters students studying marketing or product development. Paul Trott is a Senior Lecturer at the Business School, University of Portsmouth and holds a PhD from Cranfield University. He has written numerous reports and publications in the area of innovation management. More Details Index 1678 Read It Yes LoC Classification HD45.T76 2005 Dewey 658.5/75 ISBN 0273686437 Edition 3rd ed. Cover Price $97.50 Links Amazon US Links Amazon UK Links Amazon France