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Internet Marketing in Hospitality
/ Barbara H. Cox ; William Koelzer ; Barbara Cox ; Barbara G Cox
(2003)
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| Book Details |
| Subject |
Management & Business |
| Publication Date |
8/7/2003 |
| Nr of Pages |
320 |
| Format (size) |
Paperback (23.4cm x 18.0cm) |
| Publisher |
Prentice Hall |
| Language |
e |
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| Plot |
| Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a website. The volume examines the hospitality industry including types of businesses and types of sites, as well as creating and building an Internet presence, portals, search engines, directories, and other places to be found, Internet advertising, promotion (on the net and off) and print/media advertising, and e-mail marketing. For individuals in the hospitality industry. |
| More Details |
| Index |
1684 |
| Read It |
Yes |
| LoC Classification |
TX911.3.E4C68 2004 |
| Dewey |
647.94/0285 |
| ISBN |
0130984752 |
| Cover Price |
$44.20 |
| Links |
Amazon US
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| Links |
Amazon UK
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| Links |
Amazon France
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