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Management: Meeting and Exceeding Customer Expectations with Student CD-ROM and InfoTrac College Edition
/ Warren R. Plunkett ; Raymond F. Attner ; Gemmy S. Allen ; W.Richard Plunkett ; Gemmy Allen ; W. Richard Plunkett
(2001)
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| Book Details |
| Subject |
Management & Business |
| Publication Date |
July 2001 |
| Nr of Pages |
760 |
| Format (size) |
Hardcover (26.1cm x 21.0cm) |
| Publisher |
South-Western Educational Publishing |
| Language |
e |
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| Plot |
| This seventh edition of Management: Meeting and Exceeding Customer Expectations includes dramatic changes from previous editions. It is a more comprehensive survey of the principles and practices of management as they are currently being applied, in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers' needs and (2) the need organizations and their people have to be guided by effective leadership |
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