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Advertising and Promotion: An Integrated Marketing Communications Perspective
/ Belch ; George E. Belch
(2003)
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| Book Details |
| Subject |
Marketing |
| Publication Date |
6/1/2003 |
| Nr of Pages |
864 |
| Format (size) |
Paperback |
| Publisher |
McGraw-Hill Education (ISE Editions) |
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