Business Market Management: Understanding, Creating and Delivering Value / James C. Anderson ; James A. Narus (2003)

Book Details
Subject Marketing
Publication Date December 2003
Nr of Pages 416
Format (size) Paperback
Publisher Prentice Hall

More Details
Quantity 2
Index 309
Read It Yes
ISBN 0131230093
Edition 2nd ed
Cover Price $41.99
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