Department of
Marketing
» Synopsis:
The ultimate goal of an organization is to satisfy
the needs and wants of its customers profitably.
The Marketing Department offers a variety of
courses designed to develop and sharpen student
skills in the analysis, planning and control
of marketing problems. Successful marketing
requires the ability to know how and when to
apply research, how to analyze markets and behavior,
and how to develop products and services that
satisfy or even anticipate customers’ needs.
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» Goals and Objectives:
Upon successful completion of the Bachelor's
Degree in Marketing, it is anticipated that
the student will:
1. Gain managerial background that endows them
with a better understanding of the operations
and problems associated with getting the wide
range of products and services required by modern
society from the producer to the user.
2. Acquire the skills to successfully confront
problems in a variety of areas and to make sound
marketing decisions on the basis of careful
analysis.
3. Have ability to function in a dynamic business
workd.
4. Be in position to understand the market and
create value for customers, and also to understand
traditional and modern marketing concepts and
terminology.
5. Have sufficient knowledge of theory and techniques
of marketing, professional analytical proceeses
, awareness of the importance of lifelong learning
and adequatee communication skills.
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»
Framework for B.Sc. Degree (132 Semester Credits):
|
Classification |
Credit Hours
|
|
|
Compulsory |
Elective |
Total |
|
University
Requirements
|
12 |
3 |
15 |
|
College Requirements
|
21 |
- |
21 |
|
Department
Requirements
|
81 |
12 |
93 |
|
Free Electives
|
- |
3 |
3 |
|
Total
|
114 |
18 |
132 |
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»
University Requirements (15 Credit Hours):
1. Compulsory (12 Credit Hours)
|
Course No. |
Course Title
|
Credit hour |
Lecture |
Lab. |
Prerequisite or *Corequisite |
|
401101 |
Computer Skills (1)
|
3 |
3 |
- |
- |
|
603101 |
Arabic Skills (1)
|
3 |
3 |
- |
- |
|
604101 |
English Skills (1) |
3 |
3 |
- |
- |
|
604102 |
English Skills (2) |
3 |
3 |
- |
604101 |
|
|
Total |
12 |
|
|
|
2. Elective (3 Credit Hours)
(Humanities, Social Sciences, Arts).
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»
College Requirements (20 Credit Hours):
|
Course No. |
Course Title
|
Credit hour |
Lecture |
Lab. |
Prerequisite or *Corequisite |
|
401201 |
Computer Skills (2) |
3 |
3 |
- |
401101 |
|
501101
|
Introduction to Management |
3 |
3 |
- |
- |
|
501201 |
Computer Applications for Administrative
& Financial Sciences |
3 |
3 |
- |
- |
|
502101 |
Principles of Accounting (1) |
3 |
3 |
- |
- |
|
504102 |
Principles of Macroeconomics |
3 |
3 |
- |
- |
|
504201 |
Principles of Microeconomics |
3 |
3 |
- |
- |
|
504202 |
General Mathematics for Administrative
& Financial Studies Students
|
3 |
3 |
- |
- |
|
|
Total |
21 |
|
|
|
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»
Department Requirements (93 Credit Hours):
Course Numbering:
The indications
of the course subject's digits:
|
Field Number |
Specialization |
|
0 |
Fundamentals |
|
1 |
Marketing Management
& Research |
|
2 |
Consumer Behavior |
|
3 |
Quantitative
Methods |
|
4 |
Information
Systems |
|
5 |
International
& Services Marketing |
|
9 |
Project , Training,
Special Topics |
Example
:
|
Production &
Operation Management |
501321 |
|
5 |
0 |
1 |
3 |
2 |
1 |
|
College |
Department |
Level |
Field |
Sequence |
1. Department Compulsory
(81 Credit Hours)
|
Course
No. |
Course
Title
|
Credit
hour |
Lecture |
Lab. |
Prerequisite
or *Corequisite |
|
501202
|
Introduction
to Business Law
|
3
|
3
|
- |
-
|
|
501231
|
Methods of
Scientific Research
|
3
|
3
|
- |
504203
|
|
501332
|
Operations
Research (1)
|
3
|
3
|
- |
504202
|
|
501362
|
Sales Management
|
3
|
3
|
- |
503201
|
|
501373
|
Public Relation
Management
|
3
|
3
|
- |
501101
|
|
502102
|
Principles
of Accounting (2)
|
3
|
3
|
- |
502101 |
|
503201
|
Principles
of Marketing
|
3
|
3
|
- |
-
|
|
503212
|
Purchasing
& Warehousing Management
|
3
|
3
|
- |
-
|
|
503241
|
Electronic
Marketing
|
3
|
3
|
- |
501101
|
|
503311
|
Distribution
Channels
|
3
|
3
|
- |
503201
|
|
503312
|
Business Promotion
|
3
|
3
|
- |
503201
|
|
503313
|
Marketing Strategies
|
3
|
3
|
- |
503201
|
|
503314
|
Advertising
& publicity/propaganda
|
3
|
3
|
- |
503201
|
|
503315
|
Pricing Policies
|
3
|
3
|
- |
503201
|
|
503316
|
Industrial
Marketing
|
3
|
3
|
- |
502102
& 503201 |
|
503351
|
International
Marketing
|
3
|
3
|
- |
503201
|
|
503411
|
Marketing Research
|
3 |
3
|
- |
503201
|
|
503422
|
Consumer Behavior
|
3
|
3
|
- |
503201
|
|
503431
|
Quantitative
Method in Marketing
|
3
|
3
|
- |
501332
|
|
503442
|
Marketing information
system
|
3
|
3
|
- |
503411
|
|
503452
|
Services Marketing
|
3
|
3
|
- |
503201
|
|
503454
|
Product Development
& Planning
|
3
|
3
|
- |
503201
|
|
503491
|
Training
|
3 |
3
|
